Brand consistency is a subject I am highly passionate about! Oh the importance of being consistent with your branding - especially on social media. As a business you put a lot of time into posting on social media because “that’s what you're supposed to do” but miss the mark when it comes to making the most of the opportunity to highlight your branding.
I have 4 hot tips to make sure your brand consistency on Instagram is on point.
What Is Branding?
Your branding is a part of driving 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 and builds trust with your audience. Branding is more than just consistency with the visual elements of your business, it also outlines your 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘃𝗮𝗹𝘂𝗲𝘀 and 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.
If you want to improve your brand consistency on social media, consider these 4 things before pushing post on your next picture.
4 brand consistency tips for Social media:
1.PICK YOUR BRAND COLOUR PALETTE and stick with it! Can you see the difference in quality between these 2 feeds?
The first feed, has no consistency or similar theme. The second feed has clear colour and font choice. By sticking to consistent brand colours you create a recognisable feed that builds trust and a sense of reliability with your audience. Each time you post your followers know immediately it is YOUR post simply because of your brand colours and style.
2. HAVE A CONSISTENT SCHEDULE. Choose how many times a week you post and be consistent with it. You don’t need to post every day , but choose when you will post and stick to it. For example post every other day or post every Monday, Wednesday and Friday. This shows your following that you are reliable.
3. BE CONSISTENT WITH YOUR VOICE. What tone will your messaging have? Be consistent in the tone and voice you use across all your platforms.. This gives a sense of stability and familiarity to your followers. If you are more corporate and your audience is corporate then your voice will be more formal. If you are more laid back and your brand is more personalised then your voice will fit that tone.
4. MAKE A PLAN! Keeping your brand consistent is more achievable with a thought out strategic plan. You can make it easy for yourself by creating a social media posting plan. Spend 1 day every 2 weeks strategically thinking what to post and create the posts in advance. This will eliminate the pressure of thinking on the spot what to post.
I have created a FREE content plan outline for small business owners. It can be hard to think what kind of content to create every week. My content plan takes the guess work out of creation and makes social media planning easier! Download the content plan here
What do you do to slay your brand consistency? Let me know in the comment section below!
Need Some Brand Consistency Help For Your Business?
Whether you just need someone to consult with you on your brand or some one to create your brand consistency plan, I can help! I offer a 30 minute free consultation service to discuss how we can improve your brand consistency together. To find out more, please get in touch!